AGORA 2.0 aims at improving the common identity of the Baltic Sea Region based on its rich natural and cultural heritage. Heritage assets are not only interesting tourism attractions, but also relevant preconditions to enhance the business environment. The project focuses on finding solutions how to use them in a sustainable way. Therefore a strategic cooperation between the heritage, tourism and business sector shall be set up. Heritage with pan-Baltic potential shall be identified to strengthen tourism capacities and to make the BSR more visible.
AGORA 2.0 will compile existing data and market research results, identify source markets and respective tourism demands. A web-based Baltic Sea Heritage Tourism Information Service (BASTIS) shall provide that information – free accessible to tourism SME. Partners collect and assess identity forming heritage potentials and develop a common identity profile.
Five transnational Pilot Groups are going to develop new solutions and innovative tourism products, based on previously conducted analyses and studies on visitor perception. Each group deals with common subjects which are typical for at least 3 BSR countries: Red-Brick Gothic, Castles, Forests, Shifting Sand Dunes and Stones (Rocks).
AGORA 2.0 contributes to the EU Strategy for the Baltic Sea Region by developing strategies for sustainable tourism. It aims at improving the accessibility to the natural, cultural heritage for tourism and creating a common identity of the Baltic Sea Region.